In the past when I wanted to get a little more insight into the mindset of a woman I was dating, 6 simple words provided me with a ton of information; “Can I see your CD collection?” Sure it’s not scientific, but I believe if properly interpreted, you can learn a lot about a person by the music they listen to. Apparently you can add the inside of a woman’s purse to this list.
This article discusses how the contents of a woman’s purse can be used to obtain valuable consumer insights that can lead to additional consumer product opportunities. This further demonstrates how companies are utilizing the marriage between research and strategy in innovative ways.
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